The Only Investment That Never Loses Value

“Heaven and earth will pass away, but my words will never pass away.”

— Matthew 24:35

There’s a part of me that lights up when I read that. Not just the “church” part. The practical, spreadsheet-making, risk-assessing, return-on-investment part.

Because if you’ve ever worked with money, budgeting it, guarding it, growing it, you know this: you only invest in what you believe will last.

We’re always making investments

Even if you’re not in finance, you’re an investor.

You invest attention. You invest time. You invest energy. And every investment has a return.

Think about yesterday. Where did your attention go?

Scrolling? TV series? Group chat drama? Overthinking something someone said?

That was investment.

And if we’re honest, a lot of what we pour ourselves into gives us a hit in the moment… and then it’s gone. The timeline moves on. The trend changes. The feeling fades. We’re on to the next thing because the last thing already expired. We live in a world of fast-decaying assets.

So when Jesus says, “Heaven and earth will pass away, but my words will never pass away,” He’s not being poetic for the sake of sounding deep. He’s making an investment statement. He’s telling us where permanence lives.

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Most things lose value with time

In finance, you have assets that depreciate. They lose value the longer you have them. Cars. Tech. Furniture. Even buildings age and require constant maintenance to not fall apart. Honestly, that happens in life too.

Conversations fade from memory. Emotions cool. Trends get replaced. Human approval moves on to a new favourite. Bodies age. Careers shift. Roles change. Places we thought we’d be forever stop being home. And sometimes we feel that loss and call it anxiety.

Because underneath the busyness is the quiet fear: “What am I building my life on that can actually hold?”

Jesus answers that. He doesn’t say nothing lasts.

He says: everything else won’t last — but His word will. That means there is one thing on earth that never, ever depreciates.

The Word of God is timeless, not dated

Let’s sit with this:

If God’s word “will never pass away,” that means it isn’t stuck in one moment in history. It’s not only true “back then” in Bible days. It’s not only useful “in church settings.” It’s not just inspiration. It’s not just doctrine.

If it never passes away, that means it is alive in every season:

• It was true yesterday.

• It is true now.

• It will still be true (and still be relevant) tomorrow.

We don’t really have anything else like that.

Everything else goes out of date. Knowledge changes. What was “healthy” 10 years ago is “actually harmful” now. What was smart career advice 5 years ago is obsolete in today’s market. The worldview that was applauded in one decade is called toxic in the next. Culture keeps editing itself. God’s word doesn’t need an edit.

That doesn’t mean the world is evil or that we shouldn’t learn, read, watch, think, explore. It just means: nothing else you feed on can guarantee eternal usefulness. Only the word can.

So if you’re going to build your inner world, your convictions, your decisions, your sense of identity — why wouldn’t you build on the one thing that is still going to be standing when everything else falls apart?

The word of God is not just durable — it’s active

Sometimes we imagine Scripture like an old book sitting on a shelf, unchanged. But “unchanging” does not mean “inactive.”

God’s word doesn’t just survive seasons. It speaks into seasons.

That promise that comforted you three years ago when you felt alone? Watch how it shows up again in a completely different situation and still fits.

That warning that challenged you when you were about to compromise? Watch how it still pulls you back when the temptation comes back in a new form.

That identity statement — “You are mine,” “You are chosen,” “You are forgiven”? Watch how it anchors you when your title at work shifts, or a relationship changes, or you feel like you’re not performing.

The word of God is not static. It actively meets you where you are. The same verse can correct you in one season and heal you in another. There is nothing else in your life that can do that consistently.

Netflix can distract you.

Advice online can hype you.

A podcast can motivate you.

But only the word can transform you.

Where are you investing?

This is where it gets real.

If I told you:

“This investment never loses value. It pays out in every season. It will still be yielding when the global economy resets. It will still be holding when your emotions swing. It will still be true when your body is tired, your plans change, and your circle changes.”

You’d say, “Why am I not all-in?” That’s exactly what Jesus is saying.

We keep saying we “don’t have time” for Scripture.

But we somehow have time for things that won’t exist in our lives 6 months from now.

Let’s be honest: the issue usually isn’t time, it’s value. We give our energy to what we think pays us back. We treat the word as optional because we quietly think other inputs will give us more immediate return.

But here’s the truth that confronts and frees us:

You are already being discipled by something.

If you don’t sit with the word of God, you’re still being formed — just by voices that will pass away.

What starts to change when we invest in the word

When you start giving intentional, consistent time to the word of God, a few quiet but massive things happen:

1. Your stability increases.

   You become less reactive. Not because life gets easier, but because you’re rooted in something that isn’t shaking.

   
   

2. Your discernment sharpens.

   Lies stop sounding reasonable so quickly. You begin to notice, “That sounds nice, but it’s not actually true.”

   
   

3. Your appetite resets.

   The same way eating better slowly changes what you crave, feeding on the word gradually makes shallow inputs feel… shallow. The old distractions don’t hit the same.

   
   

4. Your hope stretches forward.

   You stop living only for short-term comfort. You start making decisions with eternity in mind.

And here’s the beautiful irony:

The more you invest in what is eternal, the more wisdom and peace you gain for the temporary.

God’s word doesn’t pull you out of real life. It equips you for real life.

So what do we do with this today?

Not guilt. Not “I need to read 10 chapters a day or I’m a bad Christian.” That’s not what this is. This is an invitation to reallocate.

To say:

“If I’m going to pour out my limited attention, I want to pour it into something that won’t evaporate tomorrow.”

Practically, that could look like:

• Opening one Gospel chapter and asking, “Jesus, what are You telling me here about Yourself?”

• Sitting on one promise and actually chewing it, not just skimming it.

• Writing one verse somewhere you’ll see it before you touch your phone in the morning.

• Letting Scripture set the tone for your mind before the world does.

Small, steady, intentional. That’s investment.

The call

Heaven and earth will pass away. Trends will pass away. Positions and titles will pass away. Opinions about you will pass away. Feelings will pass away.

But His word?

Not just still there. Still true, still authoritative, still alive, still able to hold you. So if you’re going to build, build on what won’t break. If you’re going to invest, invest in what cannot lose value. Open the word. Sit in it. Stay there.

You’re not wasting time. You’re placing it in the only thing guaranteed to last.